WHAT IS GIRLSTUFF?
GIRLSTUFF is a phrase often used to minimize, dismiss, or oversimplify women-led work. We chose it intentionally. What’s labeled as “girl stuff” is often the work shaping culture and driving brands: creative direction, visual instinct, community, storytelling, and taste. The details. The intuition. The point of view. GIRLSTUFF exists to take that seriously. As a creative studio, we bring structure, strategy, and execution to the kind of work that’s too often underestimated. Social media, content, and brand presence aren’t side tasks, they’re central to how brands are seen, remembered, and trusted.
A creative studio built for how brands show up
We specialize in social media management, content production, and brand visuals. We help businesses build a strong, intentional online presence, one that feels aligned, current, and thoughtfully executed. In a digital space crowded with noise, we focus on clarity. Every piece of content, every post, and every strategy decision is designed to reflect who a brand is and how it wants to be seen. We believe social media should feel like an extension of a brand, not an afterthought. From day-to-day social media management to full-scale content production, we handle the details so brands can stay focused on building what matters most.
Who we work with
GIRLSTUFFpartners with fashion, beauty, lifestyle, hospitality, and creative brands, as well as founders who want their online presence handled with care, consistency, and taste. If you’re looking for a team that understands culture, visuals, and brand identity, you’re in the right place.
The Founder
GIRLSTUFF Media is led by Janicel Diaz, a social media strategist, content creator, and creative director with nearly a decade of experience in digital media.
Janicel has been working in social media since 2017, collaborating with a wide range of brands, from national names like Nordstrom and Poppi to small and growing businesses across lifestyle, grocery, skincare, and wellness. Her background spans both agency and in-house roles, giving her a deep understanding of how to adapt strategy across different brand sizes, industries, and budgets.
In addition to strategy and management, Janicel brings a strong visual foundation to her work. She has experience as a photographer, shooting content at both large and small scales, and approaches social media with a creative eye rooted in storytelling. She studied film and directing, where creative direction, visual composition, and narrative became central to her work, skills that now translate directly into thoughtful, high-performing social content.
After years of building brands within other companies and agencies, Janicel founded GIRLSTUFF Media to create a women-led, women-focused studio that takes social media seriously , as both a creative craft and a strategic business tool. Girlstuff Media exists to help brands show up online with clarity, intention, and confidence.
