Case Study: Instagram Growth & Reach
Timeframe: November 11 – December 11, 2025
Client: A Luxury Florist/Event Planner
Over the past two years, this account had remained active and consistent, yet growth and reach had plateaued due to a lack of cohesive strategy. Content was being shared regularly, but without clear intent, audience targeting, or optimization for performance.
Within a single month of implementing a structured content strategy and working with us, this account experienced its highest-performing post in two years, proving that results aren’t driven by posting more, they’re driven by posting with purpose.
Key Results
Total Monthly Content Views:
842,987 views
+125.7% increase
Accounts Reached:
74,378 total accounts
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74.7% followers
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25.3% non-followers
This indicates strong reach beyond the existing audience while maintaining engagement from current followers.
Top-Performing Content
Top Content Views: 303,321 views
This single post became the highest-performing post on the account in the past two years, significantly outperforming previous content and setting a new benchmark for future strategy.
Follower Growth
New Followers Gained: +137
+0.2% growth
While follower growth was steady, the primary focus of this period was reach, visibility, and content performance, laying the groundwork for long-term audience expansion.
Profile & Link Activity
Profile Visits: 3,256
+77.1% increase
External Link Taps: 147
+48.3% increase
These metrics demonstrate increased intent-driven engagement, with more users moving from content consumption to profile exploration and off-platform actions.
Why This Matters
This case study shows that strategic content planning, creative direction, and execution can dramatically increase visibility and engagement, even for accounts that have been active for years.
Rather than relying on trends alone, this growth was driven by:
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Intentional content concepts
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Platform-optimized formats
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Clear audience targeting
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Strong hooks and storytelling
The Post and Why it Worked
This carousel became the highest-performing post in over two years because it marked a deliberate shift from product-led posting to authority-led education.
Previously, content focused primarily on showcasing finished events and individual products, often paired with minimal captions and limited SEO or storytelling. While visually strong, these posts asked the audience to admire rather than engage.
This post flipped the approach.
By framing the carousel as “The Only Trends That Will Define 2026 Weddings,” the content immediately positioned the brand as an expert guide, not a seller. Instead of pushing services, it delivered clarity during an overwhelming planning phase, meeting couples where they naturally are: researching, saving inspiration, and seeking trusted direction.
Each slide introduced a trend while seamlessly integrating real event work and floral installations as visual proof, allowing the portfolio to support the narrative rather than dominate it.
